With all the glitz and glamour associated with the West End of London, the East End is often a forgotten paradise for tourists and frequent one-off visitors.

However, as time goes by, the East End is establishing a name for itself, but we must ask; what really sets the East End of London apart? What makes it so appealing to visitors against the ostentation often linked with the ‘world’s a stage’ attitude of the West End? Well, let’s find out.

History and Culture

It’s fair to say that the East End is simply teeming with history, not to mention culture, thanks to its well-known diversity and incredible set-up of markets, but we will touch on these later.

For now, let’s focus on the deep, dark history of this area. During its time, the East End has played host to a number of notorious figures, with Jack the Ripper and the Kray twins to name but a few.

Though the times of these criminals were bleak, you could say that it is this grim history that has made the East End so interesting today, especially with a tour highlighting the life and acts of the Ripper himself!

Social Buzz

The social buzz of the East End is unparalleled to say the very least. With a selection of quaint markets, cultural art, and pubs to choose from, there is never a dull moment.

The East End’s variety is second to none and makes for a wonderful day out if you’re looking for a full spectrum; from quirky and unusual to an enjoyable, social atmosphere.


As mentioned, there is plenty to do and see in the East End. Amongst London tours, this area plays host to the very best. From Street Art London Tours to learning all about the lives of the Kray twins, through these guided walks, you will gain an incredible insight into the way the East End has evolved over the years.

On top of the tours, you also have a collection of restaurants dotted around, as well as secret art galleries to explore if you fancy a change of scenery!

These are just three things that really set the East End apart and make it the popular tourist destination it is today. Of course, there are countless reasons people love this slice of London, so feel free to share them with us or take a trip to the East End to experience it first-hand.